ijiwei Talk EP47: IBM is still an influential player even without manufacturing

To everyone’s surprise, Intel chose IBM as their first manufacturing partner for IDM 2.0 strategy. Generally, IBM is no longer considered a leading giant in semiconductor industry since it keeps selling its commodity business. But as an experienced designer of advanced chip, IBM still exerts influence on the industry in various ways. In this video, Michael Cusumano, Deputy Dean at the MIT Sloan School of Management, discusses why IBM is still an influential player though it doesn’t produce chips anymore. Dr. Cusumano has served as editor-in-chief and chairman of the MIT Sloan Management Review and writes regularly on Technology Strategy and Management for Communications of the ACM. He has also studied business modes of semiconductor companies for over 30 years.